Social Media is imperative to the success of any company’s digital marketing strategy. According to the research, 93% of marketers utilize social media to promote their business. If you are not marketing on it, you are really missing a large piece of your target audiences.

A social media marketing strategy is a core of everything you plan to do and hope to accomplish on social media. It leads your actions & lets you know whether you are succeeding or losing.

In this article, you will learn the vital steps your business should take to build an effective social media marketing strategy. Whether you are a young entrepreneur or a well-established brand, this tips and tactics will help you to grow your business.

Audit Your Current Social Presence

Conducting a social media audit is an essential part of a social media marketing strategy. So, before you strategize about where you are traveled, take a quick look at where you are. Here are the few areas to consider when reviewing your business’s social media presence:

  • In which networks you are currently active on.
  • Are your networks optimized
  • Which networks are currently bringing you the maximum value
  • How your profiles compared to your competitors’ profiles

Identify Your Ideal Customers

You will need to get as specific as possible with this part. If your business is distress from low engagement on their social profiles, it’s normally because they don’t have a particular ideal consumer profile. The customer personas help you to define and target the right people, in the right places.

When you recognize your target audience’s location, age, occupation, income, obstacles, interests, pains, habits, likes, dislikes, motivations, and objections, then it’s comfortable and cheaper to target them on social media. The more precise you are, the more conversions you are going to get out of each channel you utilize to promote your business.

Create A Social Media Mission Statement

After finding your ideal customers, you need to create a mission statement for your social media. The social media mission statement will direct your future actions, so make sure you put some attention into it. This statement will make it clear specifically what you intend to use your social media presence for and should exhibit your brand identity. Once you have created a statement, it will make it simple for you to decide what to share and create.

Create & Curate Engaging Content

Content and social media have a nice relationship. Without great content social media is obscure and without social media, nobody will recognize your content. So, use them together to reach & convert your possibilities.

So, there are three major components to any thriving social media content strategy. That includes the type of content, time of posting and frequency of posting. Moreover, the type of content you need to post on every social network relies on form and context. The form is how you exhibit that information—text only, images, links, video, blog posts, infographics, eBooks, etc.

Remember, your audience is unique, so you must test and discover the best time for yourself. Finding the excellent frequency is essential because it could mean more engagement for your content or more unfollows and unlikes.

Invest In a Social Media Management Tool

It’s a great secret for most of the marketers, they use tools to increase their productivity. When it comes to social media, having a social media management tool enables you to scale your social media efforts with comfort manner.

Social media management tool lets you schedule posts ahead of time. It is one of the main benefits of having a social media tool. Besides, it has the additional features like tracking, monitoring, listening, engagement, analytics, collaboration. Moreover, it helps to create brand recognition, higher conversion rates. Make sure your scheduled posts in your social media tool align with your content calendar.

Track, Analyze, and Optimize

Tracking is frequently perceived as tedious and time-consuming. This might be the most significant step when it comes to succeeding on social media. Also, the best social media marketers depend on trial & error. It may seem fundamental, but tracking your results, analyzing the data & then making tweaks to optimize them is important.


Actively setting & curating your brand’s online presence is the investment needed to accomplish an effective social media marketing strategy. By following the above-mentioned tips, you will not only establish yourself up to compete with well-established brands but also build a strategy to grow and learn more about your business & your audience.

Author Bio:

Isaac John is a Content Manager at Zuan Education, A leading digital marketing training institute in chennai. He has a flair for writing contents that reap market benefits. His targeted and impeccable writing skills resonate the beats of the end user. His writing mannerism is always set on a research-based and contemporary tone