As we already know that need for mobile devices are growing with pace, therefore, you would require a design for your website that is responsive to any device, so that the user could reach you through any platform.
A responsive design would inherit the fluidity of the grids, images and flexible media queries. Personalizing digital experience for the customers is indeed a powerful approach, articulating the answers of their problems.
Also, it is important to understand the size and the technical ability of the device to efficiently fit the layout of your website from a desktop version to a mobile version, avoiding the pain in viewing the elements and distinguishing them on different screens.
A responsive design is meant to cover the audience that you want.
In order to grow more revenue and collaborate with others, it is necessary to have an online presence. A user friendly home page has always been a crucial topic to land on. Home page of any website or app is the first page that the user interacts to, also it is the face of the company.
Interactive Home Page with a dynamic Landing page
The dynamic page where a user attains all the features and categories of the website, is the landing page. It provides all vital information including features and categories of the page without getting the user perplexed. Definitely, the idea of landing page will guide the user through the general idea of the product and services offered, testimonials, certifications and many more that you offer.
To approach the audience that require facility on the go, would need fast browsing of the necessary information and options, easy going internet marketing and, flickering & trying new products. For all would you here require a concept of RWD implemented, bringing out high conversion rates.
UX and UI go parallel
UX and UI work hand in hand, as UX handles logical functioning, researches, manages wireframing as well as user behavior. On the other hand, UI emphasizes over the visual representation of the overall product.
UX is the structure for a concrete building block of a product, thus it is important for a website d to make it dynamic and robust.
The functionality of the wireframe works heavily upon the research and analysis of the data obtained, reflecting the optimal flow of the elements with its proper placement.
Prototype role after the completion of the wireframing is analyzing the product’s efficiency as a solution provider.
With the rising time, the popularity of prototyping has been increased in the world of website design and app design. But prototype is only useful when checked the application’s general looks, although the work flow is incomplete without it.
Micro interaction accountability is whenever a task is performed by the user after the completion of the product. This could be well understood with a Facebook example, clicking over a Like button, that changes its color with an increasing count and informing you about your addition to the list of people liked and many more is a part of Micro interaction.
User interface is a power pack of small elements designed for bigger impact, therefore, it is necessary to have some good UI elements that can change user experience.
UI Solutions are the direct reflection of the user experience, be it negative or positive. Just the working of a UX isn’t sufficient, a good design attracts the audience provoking them to use the product more and more.
Therefore, to ensure a terrific outcome it is essential to work on the user-interface issues for better performance. There are few aspects that need to be taken care of while working on a website designing.
- Easy Handling and operation – A user must be encouraged to use the website on any platform. The accessibility should not be challenging, inconvenient. User must get the solution to its problem in a mean time.
- Ability to draw users – With its vibrant design the users would definitely draw towards your website once also quick problem solving feature would raise positive experience turning more referrals towards your website.
Keeping these aspects in mind, would certainly improve the user experience, also implanting diverse buttons, bars, switches, check boxes, icons would encourage more engagement.
Designing techniques has change from the lousy looking form elements to using creative buttons, bars and many more for convenient functionality. Reinstating Expandable buttons or Ghost buttons instead of using simple buttons may enhance the design of the page. The first element that the user looks for in any page is, a button.
With the clarity of their functionality, even a low tech- literate user would be able to communicate with the website forwarding the necessary command like “Add Items to Cart”, “Buy Now”, “Download Now”, and many more. With their extreme usage designers have found creative ways to add these buttons in an innovative way –
- The most popular button used is the Hamburger button. It hides the categories of the website within, in order to avoid chaos on the page. You would always find the Hamburger button on the top left consisting of three horizontal lines on Header of the page.
- Another multi-functional button is a plus or expendable button, allowing user to add new things like post, contact, note etc. This interactive button gives you the opportunity to use variety of options without getting the screen overloaded, it’s a best practice for mobile screens where the dimensions of the screen are smaller than the desktop.
- Ghost buttons are commonly used to create an elegant visualization. This button also provides result for a particular action helping in setting out the visual hierarchy, representing the core CTA colored and the other hollow following the outline.
Digital Platform inspire actions & improve the world. Thus, featuring Bars enables better interaction with the product’s core steps. These bars allow user to switch between the core section of the contents in addition to, provides the status of the action in progress. You can stick the kind of bar as per your choice-
- Tab Bar
- Loading Bar
- Progress Bar
Instead of developing several versions of your site it is important to build a responsive and interactive design so that it can adapt to different technical conditions easily. Moreover, you could add more features accordingly without blowing out the precious time adding elements and content version wise. In terms of Google algorithm, it only optimizes those following the idea of RWD (Responsive Web Design).
Adding Icons to your page would be more interactive as it transpills the text into image. A Lifesum App contains the icon of empty glasses that you need to click which fills with water denoting the amount of water intake. This interactive feature is much more fun and convenient instead of adding text for counting glasses of water. Also a good example to understand adding an interactive icon could be Google assistance. Just clicking over the mike icon you can simply speak out for your requirement and would you get the best possible answer for it. Icons could be –
- Interactive Icon
- Clarifying Icon
- Entertaining and decorative icon
- App Icon
Furthermore, adding elements like Search fields, Loader, Filter, Tags could have definite impact. From searching any product or content to tagging your content to photos increases the chances of your content to be found via search engines.
Additional features like empowering filter element would tune up the necessary settings or adding loader element enabling stylish animation or graphics at the time of loading the content.
If you are really looking to generate a vibrant experience for the user, you must work upon the User interactive features necessary to generate more traffic. Providing the information about your product without providing the guidance would leave the user distracting and annoying. Instead, keeping things simple and adding important form elements to your website or app would do it all.
Ashley Marsh is a Senior- Content Writer at Maan Softwares Inc. She has been with this company for past four years. She is specialized in the technical writing genre especially in mobile development, web design, and, latest technologies. According to her, it has been a great exposure for her as each day the technology is updating itself resulting in new ideas that keep her fresh daily.