Are you struggling with generating high-quality leads and traffic to your website? Well, you aren’t alone in this! In fact, around 69% marketers have stated that their top challenge is generating quality leads, while 54% are facing difficulties in generating traffic. That’s probably because you haven’t spent enough time in creating compelling content that engages readers at the optimum level. An extensive content marketing strategy has proven to do wonders for many top businesses around the world. For that very reason, over 53% of businesses use content in their marketing approach.
Content marketing isn’t just necessary for your organic growth, but also to engage with your potential customers and generate high-quality leads. If you can produce content that’ll make the reader shed a tear or laugh, they’ll definitely remember you. Content marketing is far more critical than just tagging your brand with a quote; it’s about making your readers feel something!
What is Content Marketing?
With so many business terms out there, we don’t want you to get lost in considering content marketing something else. Content basically means to provide useful information to people. On the other hand, marketing is the process of promoting this content to the potential audience.
By combining both, it creates an effective marketing strategy that’ll generate high-quality leads, which are likely to convert. Customers these days want businesses to do more then what they have been doing. They want to be staggered by watching or reading astonishing content.
The best part of content marketing is that you can use various types for your campaign. This strategy isn’t limited to just writing blogs, product review, and how-tos. In fact, you can create videos, host webinars and even design attractive and informative infographics as a part of your content marketing plan.
After enjoying your content, they will share it within their social circle which will eventually boost your presence in the digital world. This act is known as organic sharing, and it generates useful traffic for your website. Having that said, take a look at why content marketing is necessary to flood your site with traffic.
Why Every Marketer Should Focus on Content
1. High-Quality Content is Healthy for SEO
The most challenging aspect of being in this digital era is, getting a good ranking on Google. In addition, Google receives more than 67,000 searches in a second, and your website could also land up in one of these searches if you have content that is SEO optimized. If you want to get ranked, you’ll have to produce SEO friendly content that is packed with high-quality keywords. Competition is rising, and the only way to edge past other businesses is to create content that offers greater value. If your page gets ranked well, you will generate immense traffic that’ll develop leads more likely to convert.
2. Brand Awareness
If you want your brand to become recognized in the industry and the digital world, you need to create content highlighting all the key features of your products and services. The more content you provide related to your brand, the more buzz it will create. If the content is useful and entertaining, your target audience won’t think twice before sharing it on various social media networks.
3. Good Content Builds Trust
Customers love businesses they can trust and understand, and with attractive and engaging content you’ll be able to achieve that. If you can teach them something with your content, sometimes it’s worth more than a sale. People trust those businesses that show expertise in their products and services. The more you write blogs and create videos of your products, the more trust will develop.
4. Individuals Love Reading Informative and Creative Content
Most humans have a habit of reading; businesses should take advantage of this habit by uploading exciting content online. Humans run businesses, so there is no need to become robotic. By uploading off topic and creative content, you can attract a segment of the audience that was unreachable for you with your previous marketing approach.
Customers don’t like to be targeted just for sales all the time; they’ll eventually leave out of frustration. They want to be treated better and also want to know the person behind the business. You can provide inspirational content that’ll convince the reader to become your active follower and turn into a potential lead in the future.
5. Boosts Web Traffic
The fundamental goal of content marketing is to generate loads of traffic. However, the best way to do that is by getting a good ranking on top search engines. Google reads all your content and then indexes it. The more blog posts or articles you upload, the more Google indexes your pages. This major search engine will only rank those pages higher that offer high-quality content.
You just can’t expect to get a good rank only by slamming your keywords with non-stop absurd pieces. With well-written content, you’ll witness more organic traffic and better leads.
6. More Inbound Leads
Outbound marketing is a process of reaching out to potential customers with the help of traditional marketing strategies like TV commercials, cold calls, and print marketing. These tactics have shown excellent results, but people have started to avoid getting captured by such techniques in the digital era. The reason is that it can feel intrusive and desperate.
To tackle this change in nature, businesses have started to adopt inbound marketing tactics. Basically, you generate leads to your content from another one of your pieces. For example, if you write your first article on ‘How to make a Basketball?”. Within this article you will add a link that leads readers to another page which is about, ‘The Best Basketball to Buy.’ That way the reader will remain on your website and has better chances of converting.
7. Attract Ideal Buyers
The whole purpose of planning out a good content marketing strategy is to attract customers, right? However, you have to target the right audience to generate the perfect leads. A great way to do that is to go through extensive research on current consumer demands. With proper research, you can produce content targeted to your specific demography or segment of the population. Spend more time in chasing audience that qualifies instead of those that lead to dead ends.
8. Establish Authority through Social Media Networks
Your job isn’t finished after posting your content on your website. The next step is to figure out how prospects that aren’t aware of your site will know about your content. The best way to market your content is by using social media platforms.
Social media is the land of opportunity! If used right, it can attract traffic beyond your imagination. Almost 90% of marketers have stated that social networks have increased exposure to their business. Social media can also be used to understand consumer behavior and changes in trend. You can even interact with your audience and lead them to other content on your site. Do you want to know why over three million businesses are advertising on Facebook? – Try it yourself, and you’ll understand why!
9. Greater Client Retention
Client retention is considered the backbone of every business. Without such prospects, many companies would have to shut down. Content is a convincing factor in retaining potential customers. If you provide new content on a routine, you can expect people to come back to your site and go through it every now and then.
However, don’t go off pattern while posting! Choose one or two days of the week to publish new content and stick to it. – Never disappoint your customers, they are counting on you!
10. High-quality Content Creates Backlinks
If you think people sharing your content is useful, wait till you start producing good content that creates backlinks. Backlinks not only generate quality leads but also improve your SEO. Google’s web crawlers, will crawl over the content on the web, if it comes across an article that links to your page, your content will grow in value. Create well-written content that provides useful information to earn better chances of getting backlinks.
Content marketing is no doubt one of the best ways to generate massive traffic. The only challenges in this process are your efforts to use the right type of content at the right place. Now that you are aware of all the reasons to focus on producing content tell us which one you found most inspiring. Kindly share your useful feedback in the comments section below.
Beatrice McGraw is a digital marketing expert who works for ExportHub – A foreign B2B platform. She just loves to share her knowledge with the world in the form of blogs, videos and various other types of content. In her free time, she is an active gamer and a techwiz who adores researching innovative solutions that emerge in the digital world. Follow her on Twitter here: @McgrawBeatrice.